Salesforce is a SaaS software platform that you can customize to produce a unique solution to run your business and connect to your customers. What does Salesforce actually do?įirst, let’s talk about what Salesforce actually does. In this article, I’m going to explore the product strategy behind the Slack acquisition and hopefully give you some insights into how Salesforce sees the future of Slack and its alignment with Salesforce’s overall product strategy. Why would Salesforce buy Slack especially since Slack lost $571 million in FY2020? On December 1, 2020, Slack Technologies was acquired by Salesforce in its biggest acquisition to date for $27.7 billion.

In this article, I will specify “partner” for companies that purchase software from Salesforce and “customers” for the end consumers and firms that partners sell to. This article was not written with any insider knowledge and contains my own personal thoughts. Why Salesforce Acquired Slack, a Product Strategy AnalysisĪuthor disclaimer: I worked at Salesforce as a software engineer for two years from 2018 - Aug 2020.

Slack acquired by salesforce